Compare 2Perks and Birdeye review management platforms. See why most small businesses don't need enterprise features and can save $3,500/year with 2Perks.
2Perks Team
February 23, 2026
Birdeye is the market-leading enterprise reputation management platform. It monitors 200+ review sites, deploys AI agents for every marketing function, manages listings across 50+ directories, handles messaging across multiple channels, and serves 150,000+ businesses including multi-location franchises in healthcare, automotive, and home services.
It starts at approximately $299/month billed annually and climbs to $449+/month with typical actual costs running 40–60% higher due to required add-ons.
2Perks is a focused review management tool built for local businesses that need review gating, QR codes, and reviewer rewards at €5.99–€30/month.
Both platforms help businesses get more positive reviews and manage their online reputation.
The key question: Do you need Birdeye's enterprise features, or are you paying for complexity you'll never use?
Here's the truth most software salespeople won't tell you:
The 50x price gap:
For that price difference, you could hire a part-time marketing assistant, run 6 months of Facebook ads, or simply keep an extra $3,500 in your pocket.
This comparison isn't about which platform is "better." It's about which platform matches your actual business needs and budget.
| Plan | 2Perks | Birdeye |
|---|---|---|
| Entry tier | €5.99/mo | ~$299/mo (billed annually) |
| Mid tier | €12.99/mo | ~$449/mo (Dominate plan) |
| Annual cost | €71.88–€155.88 | $3,588–$5,388+ |
| Free trial | ✅ 30 days | ❌ No |
| Contract required | ❌ No | ✅ Yes (annual commitment) |
| Cancellation notice | ❌ None (cancel anytime) | ⚠️ 90 days required |
| Public pricing | ✅ Transparent | ❌ "Contact sales" |
| Typical hidden costs | None | 40–60% above base price |
Important: Birdeye does not publish transparent pricing. The $299/month figure comes from user reports on G2, Capterra, and Reddit. Actual quotes vary based on:
Multiple users report being quoted $250–$300/month, signing contracts, and then discovering additional costs for features they assumed were included.
Why the price gap exists:
Birdeye is not just a review management tool. It's an all-in-one reputation and customer experience platform that includes:
These are legitimate enterprise tools. But 90% of single-location businesses will never use 80% of these features.
2Perks strips away the enterprise bloat and focuses on the core job: collect reviews, gate negative feedback, reward honest opinions.
| Feature | 2Perks | Birdeye | Do you actually need this? |
|---|---|---|---|
| Review gating | ✅ Yes | ⚠️ "Smart targeting" | ✅ Core need |
| QR codes | ✅ Yes | ⚠️ Not emphasized | ✅ For in-person businesses |
| Email review requests | ⚠️ Manual | ✅ Automated | ⚠️ Nice-to-have |
| SMS review requests | ❌ No | ✅ Yes | ⚠️ Costs per message |
| Reviewer rewards | ✅ Yes | ❌ No | ✅ Increases response rates |
| AI review responses | ❌ No | ✅ BirdAI agents | ⚠️ Only if you get 50+ reviews/month |
| Multi-location dashboards | ❌ No | ✅ Yes | ❌ Not for single-location businesses |
| Franchise reporting | ❌ No | ✅ Yes | ❌ Not for small businesses |
| Listings management | ❌ No | ✅ 50+ directories | ❌ You can update Google Business directly |
| Social media management | ❌ No | ✅ BirdAI social agent | ❌ Most SMBs post manually or use Buffer/Later |
| Multi-channel messaging | ❌ No | ✅ Unified inbox | ❌ Most SMBs use one channel (email or text) |
| Competitor analysis | ❌ No | ✅ Yes | ❌ Not actionable for most small businesses |
| Survey campaigns | ❌ No | ✅ Yes | ❌ Most SMBs ask for feedback, not NPS scores |
| Team analytics | ❌ No | ✅ Yes | ❌ Only useful with 10+ employees |
| Enterprise SSO | ❌ No | ✅ Yes | ❌ Not for small businesses |
| Review sites monitored | Google, Yelp, TripAdvisor, more | 200+ sites | ⚠️ Most SMBs care about 3–5 sites max |
Birdeye monitors 200+ review sites. But how many review sites actually matter to your business?
For most local businesses:
That's 5 platforms maximum. Monitoring 200 sites sounds impressive in a sales pitch, but in practice, you'll check the same 5 sites you always checked.
2Perks covers Google, Yelp, TripAdvisor from day one. That's sufficient for 90% of local businesses.
Note: Birdeye does not explicitly advertise "review gating." Instead, it uses "smart targeting" and "AI-powered review routing" — functionally similar but positioned as predictive rather than reactive.
The practical difference:
Birdeye automates everything — email/SMS sending, AI responses, social media posting, sentiment analysis. This is powerful if you manage 10+ locations or receive 100+ reviews/month. It's overkill if you manage 1 location and receive 5–20 reviews/month.
2Perks automates review collection and gating but leaves response and promotion to you. This is simpler, cheaper, and gives you full control over your brand voice.
Birdeye makes sense for:
If you manage 20+ locations across multiple cities or states, Birdeye's multi-location dashboard, franchise rollup reporting, and location-level performance analytics are genuinely useful.
Example use case: A dental franchise with 50 locations needs to compare review performance across cities, identify underperforming locations, and roll up reporting for investors or franchisees.
2Perks can't do this. Birdeye can.
If you operate in a regulated industry (healthcare, finance, legal), Birdeye's enterprise SSO, HIPAA-compliant messaging, and audit logging may be required.
Example use case: A 10-location medical practice needs HIPAA-compliant patient feedback collection with full audit trails for compliance reviews.
2Perks can't do this. Birdeye can.
If you're a car dealership, OEM brands (Ford, Toyota, GM) require specific reputation metrics for certification and co-op marketing eligibility. Birdeye integrates with OEM reporting systems.
Example use case: A 5-location dealership group needs to report review scores and response rates to Ford for Blue Oval certification.
2Perks can't do this. Birdeye can.
If you're a national chain (think Massage Envy, European Wax Center, Orangetheory), centralized reputation management across hundreds of locations with role-based permissions, department segmentation, and API integrations with your POS and CRM is worth $10,000+/month.
2Perks can't do this. Birdeye can.
But if you run a single-location café, salon, clinic, or shop, none of these enterprise features matter to you.
You're a better fit for 2Perks if:
Best use cases: Cafés, salons, dental clinics, gyms, tour operators, boutique hotels, independent retailers, yoga studios, barbershops, food trucks, pet grooming, physical therapy clinics.
Maria's café in Valencia serves 200 customers per week. She gets about 8–12 reviews per month. She prints QR codes on receipts and table tents.
With Birdeye ($299/month):
With 2Perks (€5.99/month):
Maria saves $3,510/year — enough to hire a part-time barista for 3 months or run a full year of local Instagram ads.
Common Birdeye complaints:
(Sources: G2, Capterra, Trustpilot, Reddit r/smallbusiness)
Real user story from Reddit r/smallbusiness:
"Signed a 12-month contract with Birdeye for $289/month. After 6 months, realized we weren't using 80% of the features. Tried to cancel and was told we owe the full contract amount ($3,468) or pay a 50% early termination fee ($1,734). Ended up riding out the contract and switched to a simpler tool. Expensive lesson learned."
If 2Perks doesn't work for your business, you cancel and you're done. No penalty, no lock-in, no retention calls.
Birdeye does not publish pricing on its website. You must:
This is standard enterprise software sales — but it's designed to maximize what you pay, not deliver fair pricing.
2Perks pricing is public and transparent:
No sales calls. No negotiation. No surprises.
To be fair, Birdeye delivers value for the right businesses. You should seriously consider Birdeye if:
✅ You manage 10+ locations and need centralized reporting ✅ You receive 100+ reviews per month and need AI-powered response automation ✅ You operate in a regulated industry (healthcare, finance) with compliance requirements ✅ You're a franchise with OEM or franchisor reporting requirements ✅ You have a dedicated marketing team that will use listings management, social media automation, and competitor analysis ✅ Your monthly revenue exceeds $100,000 and software cost is <1% of revenue
If you check 4+ of those boxes, Birdeye's $299–$449/month cost is justifiable.
If you check 0–2 boxes, you're paying for enterprise features you'll never use.
Don't compare feature lists. Compare business fit:
If you answered "2Perks" to 4+ questions, spending $299/month on Birdeye is a waste of money.
If you answered "Birdeye" to 4+ questions, 2Perks won't scale to meet your needs.
Choose 2Perks if you run a single-location business (or up to 5 locations), receive fewer than 50 reviews/month, and want QR-based review collection with gating and reviewer rewards at a price that doesn't kill your margins.
Choose Birdeye if you manage 10+ locations, receive 100+ reviews/month, have a dedicated marketing team, operate in a regulated industry, or need enterprise features like SSO, API access, and franchise reporting — and you can justify $3,500–$5,000/year in software costs.
For 90% of local businesses reading this, the answer is 2Perks.
Don't let enterprise sales tactics convince you to pay 50x more for features you'll never use.
See how review gating, QR codes, and reviewer rewards work for your business — without contracts, sales calls, or hidden costs.
Start your free trial — no credit card required.
Want to see how other platforms compare? Read our guides on 2Perks vs. Cloutly, 2Perks vs. NiceJob, and 2Perks vs. Podium.